“What’s the business model?” my publisher asked over dinner. “Everybody is stealing e-books. Do I have a good idea for you? Paper! Print your books on paper. E-books? Schme-books. Paper. Old-fashioned paper.” His colleague looked chagrined.
“No, I’m not conservative,” my publisher continued. “But I want to know, what’s the business model? Spending money is one thing. Earning money, that’s the hard part.” I smiled. I don’t have a business model, I’m not saving money for my retirement, and I don’t expect the Apocalypse within 30 years.
But there is always hope. If the big Apocalypse doesn't arrive on time you can always orchestrate your own, personal Apocalypse, tailor-made so to speak.