The New Yorker published an article by Tad Friend about marketing and movies.
I was intrigued by this sentence: ‘“If we weren’t making decisions based on marketability, John Malkovich would be in every movie,” a top studio marketer says. “Great actor, but not someone you want to see half-naked in the sheets next to Angelina Jolie.”’
If I were an actor would a top studio marketer like to see me half-naked in the sheets next to Angelina Jolie? To be honest I’m not sure if Angelina Jolie is my type.