Wilfred Takken in the Dutch newspaper NRC: ‘Although California's creative sector lost 114,000 jobs (14 percent) between 2022 and 2025, it was precisely the occupational groups that work the most with AI—screenwriters, artists, and software developers—that experienced growth.’

And: ‘When the market was saturated – about three years ago – streaming services started watching their pennies, producing fewer series, taking fewer risks, and investing more in reality TV and sports. (…) Furthermore, producers prefer to film in other states and abroad, where they receive greater tax benefits, for example.’

The usual suspects are to blame: ‘YouTube, TikTok and Instagram.’ But AI is off the hook.

The Hollywood Reporter published an article in March with tips to prevent Hollywood from dying: ‘To be successful today, we must take a cue from these consumers, and identify creativity wherever it resides.’

If this secondhand peptalk is the cure, maybe dying is bliss.