Arnon Grunberg

Family

Nation

A friend gave me the book “The Political Brain” by Drew Westen. According to insiders it’s the Dutch prime minister’s favorite book; it’s his bible.
I’m now at page 77 and Drew Westen is clearly smart and erudite, but the message of the book appears to be: politics is marketing with other means.
“And campaign strategists would do well to think in evolutionary terms as they craft messages and select images, since nothing is as potent as a message about the welfare of our children, followed by our extended family, local community and nation.”

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